Gerald Guild offers a short and readable account of the phenomenon. The notion has been popularised in Malcolm Gladwell's 2005 book, Blink1. Automaticity is the term used in psychology to talk about this phenomenon. A distinction is made between

those that follow immediately upon the perception of a person, object, or event in the environment (preconscious automaticity), and those that do not require conscious guidance once started intentionally (goal-dependent automaticity).2

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